Writing

Vibe designing an ERP system — Figma Make, Claude & ChatGPT

I'm building an internal tool at PhonePe using AI to collapse the gap between design and a working prototype. Here's what I've figured out so far.

Designing for a country that refuses to be one thing

India is not a single user. Designing for it means designing for contradictions — language, device capability, income, and trust all working differently at once.

Design in the age of AI

What happens to the craft of design when generation becomes effortless? A reflection on sovereignty, authorship, and what remains.